**Page views are growing, but most of the growth comes from a sharp jump in 2023–2024 that looks like a change in measurement rather than organic growth.** The data only has a yearly time grain (`YEAR`, 2014–2024). It has no month, day or date column, so I can't assess seasonality. **Trend by period** - **2014–2022: steady, moderate growth.** - Page views rose from about 3.4M in 2014 to about 11.1M in 2022, roughly 3.3× over eight years. - Growth was uneven. Views dipped in 2017 (3.6M) and then accelerated from 2019 onward (6.8M in 2019, 8.0M in 2020, 8.1M in 2021). - Unique views grew more slowly, from 2.3M to 4.2M. - Entrances grew much faster, from 1.1M to 19.6M, and from 2017 onward they exceed unique views. - **2023–2024: a step change.** - Page views jump to 317.9M in 2023 and 621.8M in 2024. That is about 29× the 2022 level in one year, and then it doubles again. - Unique views (81.6M, then 146.4M) and entrances (199.2M, then 347.9M) jump by similar factors. - At the same time, average bounce rate collapses from 16.6% in 2022 to 4.2% in 2023 and 0.2% in 2024. Average exit rate falls from 26.2% to 5.9% and then 0.3%. - A real audience wouldn't change this suddenly while behaviour metrics drop to near zero. This looks more like bot or automated traffic, a tracking or configuration change, or a change in how pages are counted. **Other signals** - Average time on page is noisy with no clear direction. It ranges from about 52 seconds to 69 seconds through 2022, then falls to 44.9 seconds in 2023 and 39.9 seconds in 2024. - The number of tracked pages (rows) peaks at 9,192 in 2024. The number of websites rose from 1 in 2014 to 7–9 from 2016 onward. Part of the early growth therefore reflects more sites being tracked, not more traffic per site. **Takeaway:** Taken at face value, the trend is strongly growing. The 2023–2024 figures should be validated before use, and trend analysis is safer on 2014–2022, where the picture is moderate growth, or on a per-website basis. The next step would be to check which websites drive the 2023–2024 jump. The figures come from the yearly aggregation query above (11 years, complete result).