**The key metric is PAGE VIEWS, and the key category is WEBSITE.** Page views is the volume measure that the other measures (unique views, entrances, bounce and exit rates) describe. WEBSITE is the dataset's only classifier, with 11 distinct values. These are my picks based on the dataset's structure, not something the data itself ranks. **How page views vary across websites** (from the per-website aggregation, which is shown as a table and chart): - **Traffic is extremely concentrated.** The 11 sites total about 994 million page views. - `city.brla.gov` accounts for about 720.8M (about 72.5%). - `www.brla.gov` accounts for about 237.2M (about 23.9%). - Together they make up about 96% of all page views. - **The next tier is far smaller.** - `brgov.com` has 15.2M and `data.brla.gov` has 12.5M. - `my.brla.gov` has 3.9M and `gisdata.brla.gov` has 2.4M. - **The long tail is negligible.** `gis.brla.gov` has about 0.9M, `311.brla.gov` 0.7M, `checkbook.brla.gov` 0.18M, `budget.brla.gov` 0.13M, and `data.ebrgis.opendata.arcgis.com` about 10.6K. - **Row counts do not track traffic.** - `city.brla.gov` has only 404 page rows but about 1.78M page views per row on average, with a median of 2,088. - `www.brla.gov` has 24,597 rows and `brgov.com` has 17,595, but they average only about 9.6K and 864 views per row. - So `city.brla.gov` traffic sits on a few very heavy pages, while `www.brla.gov` and `brgov.com` have many lightly viewed pages. - **Quality varies alongside volume.** - `311.brla.gov` has the worst average bounce rate (about 57%) and exit rate (about 56%), on only 35 rows. - `city.brla.gov` has about 26% bounce and 35% exit, so its huge volume carries meaningful drop-off. - `www.brla.gov` averages about 18% bounce and 25% exit. **Caveats** - The sums are across all years from 2014 to 2024. - The averages are per page row, not traffic-weighted. - The legacy site `brgov.com` still carries 15.2M views, which is relevant to any decision about retiring it. The chart plots the per-website total page views. {"action":"final","content":"**The key metric is PAGE VIEWS, and the key category is WEBSITE.** Page views is the volume measure that the other measures (unique views, entrances, bounce and exit rates) describe. WEBSITE is the dataset's only classifier, with 11 distinct values. These are my picks based on the dataset's structure, not something the data itself ranks.\n\n**How page views vary across websites** (from the per-website aggregation, which is shown as a table and chart):\n\n- **Traffic is extremely concentrated.** The 11 sites total about 994 million page views.\n - `city.brla.gov` accounts for about 720.8M (about 72.5%).\n - `www.brla.gov` accounts for about 237.2M (about 23.9%).\n - Together they make up about 96% of all page views.\n- **The next tier is far smaller.**\n - `brgov.com` has 15.2M and `data.brla.gov` has 12.5M.\n - `my.brla.gov` has 3.9M and `gisdata.brla.gov` has 2.4M.\n- **The long tail is negligible.** `gis.brla.gov` has about 0.9M, `311.brla.gov` 0.7M, `checkbook.brla.gov` 0.18M, `budget.brla.gov` 0.13M, and `data.ebrgis.opendata.arcgis.com` about 10.6K.\n- **Row counts do not track traffic.**\n - `city.brla.gov` has only 404 page rows but about 1.78M page views per row on average, with a median of 2,088.\n - `www.brla.gov` has 24,597 rows and `brgov.com` has 17,595, but they average only about 9.6K and 864 views per row.\n - So `city.brla.gov` traffic sits on a few very heavy pages, while `www.brla.gov` and `brgov.com` have many lightly viewed pages.\n- **Quality varies alongside volume.**\n - `311.brla.gov` has the worst average bounce rate (about 57%) and exit rate (about 56%), on only 35 rows.\n - `city.brla.gov` has about 26% bounce and 35% exit, so its huge volume carries meaningful drop-off.\n - `www.brla.gov` averages about 18% bounce and 25% exit.\n\n**Caveats**\n- The sums are across all years from 2014 to 2024.\n- The averages are per page row, not traffic-weighted.\n- The legacy site `brgov.com` still carries 15.2M views, which is relevant to any decision about retiring it.\n\nThe chart plots the per-website total page views.","charts":[{"kind":"hbar","x":"WEBSITE","series":["PAGE VIEWS__sum"],"title":"Total page views by website"}]}