### 2.1 Integration Assessment The dataset consists of a single self-contained table, Website_Analytics (62,496 rows), so no inter-table joins exist or are needed. This is a structural characteristic, not a data quality gap, and is consistent with the 100% referential integrity score. The main integration opportunity lies in enriching this table with external reference data rather than connecting internal tables. ### 2.2 Recommended Actions - **Add marketing campaign data:** Link Website_Analytics to campaign or advertising spend records so traffic patterns can be tied to acquisition cost and return. - **Bring in conversion or sales outcomes:** Connecting site activity to orders or sign-ups would show which visits generate business value, not just volume. - **Incorporate geographic and calendar references:** Region, holiday, and seasonality datasets would help explain traffic shifts that the current table alone cannot. - **Establish a shared key before integrating:** Confirm which existing Website_Analytics fields (such as date or page identifiers) can serve as join keys, and document them so future enrichment is consistent and repeatable.