Yes. The most natural grouping is **WEBSITE**. The dataset covers 11 sites, and the grain is website × year × page URL. Sites differ sharply in size, behavior and lifespan, so they split into clear segments. All figures below come from the per-site aggregates I ran (step-3 result). **1. By traffic scale** - **Dominant sites:** `city.brla.gov` has 720.8M page views from only 404 page rows. `www.brla.gov` has 237.2M from 24,597 rows. Together they hold the overwhelming majority of views. - **Mid-tier sites:** `brgov.com` (15.2M), `data.brla.gov` (12.5M), `my.brla.gov` (3.9M) and `gisdata.brla.gov` (2.4M). - **Long tail:** `gis.brla.gov` (0.9M), `311.brla.gov` (0.7M), `checkbook.brla.gov` (181K), `budget.brla.gov` (126K) and `data.ebrgis.opendata.arcgis.com` (10.6K). **2. By engagement behavior (bounce, exit and time on page)** - **High-friction sites:** `311.brla.gov` averages 57% bounce and 56% exit. `gis.brla.gov` averages 28% bounce and 42% exit, and `city.brla.gov` 26% and 35%. - **Low-friction or near-zero sites:** `gisdata.brla.gov` (0.3% bounce, 8.6 s average time), `checkbook.brla.gov` (1% bounce and exit) and `budget.brla.gov` (1.1% bounce). These look like download or utility endpoints, or possibly tracking artifacts, rather than reading destinations. - **Time on page:** `311`, `gis` and `ebrgis` sit near 97–99 seconds. Most other sites are around 51–65 seconds. **3. By lifecycle (year coverage)** - **Legacy or retired:** `brgov.com` (2014–2022), `gis.brla.gov` (2015–2021) and `data.ebrgis.opendata.arcgis.com` (2016–2022). - **Long-running and current:** `data`, `my` and `budget` (2015–2024), plus `www` and `city` (2018–2024). - **Recent additions:** `checkbook.brla.gov` (2022–2024) and `gisdata.brla.gov` (2023–2024). **4. Within a site, by page** Page-level traffic is very skewed. On `www.brla.gov` the median page has 19 views, but the top page has 17.6M. On `city.brla.gov` the maximum is 228M against a median of about 2,088. A page-level "head vs. long tail" segmentation would work within each site, and the maximum page views on `city.brla.gov` suggest a few pages account for most of its volume. **Caveats** - The site-level bounce and exit figures are simple averages across page rows, not weighted by views. Many rows have 0 values, so a site's average can be dominated by low-traffic pages. - `311.brla.gov` totals exactly 700,000 page views over 35 rows. That round figure may be a placeholder or capped value, so treat it with caution. - Only `WEBSITE` and `YEAR` are true categorical or temporal dimensions. `PAGE PATH` and `PAGE URL` are high-cardinality identifiers, not useful segments on their own.